UGC creator + content strategist · Tulsa, OK
I make scroll-stopping UGC and paid ads for beauty, lifestyle, wellness, food, fashion and tech brands — with the strategy built in, so every video has a job to do.
✦ Trusted by 200+ brands ✦
Paid ads and organic content across eight categories. Tap any video to watch with sound, or pick a category to see more.
Two videos, the thinking behind them, and what they did.
Mazzio's · Organic concept
Lauren Waugh Creative · Organic lead gen
✦ The approach ✦
Most content is easy to ignore — overproduced, overlooked, disconnected from how people actually scroll. I make content that feels real: the kind your audience stops for, trusts, and acts on.
One-off projects, testing packages or monthly content — built around your goals.
Every brief is different, so rates are quoted per project. Ask for my rate sheet.
Request rate sheetSend your product, goal and audience. Already have a script or guidelines? I'll sharpen them for performance.
I research the angle and write hooks + scripts, so you approve the idea before a single frame is shot.
Filming and editing, usually 5–8 days from product arrival. Timelines flex for launches.
Organized, ready-to-run files — plus hook variations and ideas for what to test next.
About
I'm a UGC creator and content strategist. I blend aesthetic direction with performance strategy, so the content doesn't just look good — it works.
My path here wasn't typical. I started in the operating room as a surgical scrub tech, stepped away to stay home with my two kids, and turned content into a full-time business. That background shows up in the work: detail-obsessed, calm under deadlines, and organized from brief to delivery.
200+ brand deals later, I work across beauty, lifestyle, wellness, food, fashion and tech — directly with brands and through platforms like Cohley, Vidsy and Insense.
From brands and agencies I've created for.
★★★★★Working with Lauren has been such a great experience. She is communicative, reliable, and easy to collaborate with. Her content feels natural and authentic, and she integrates products in a way that feels real and relatable. She takes direction well, delivers what she promises, and represents brands with warmth and professionalism.
★★★★★Working with Lauren was great! She was attentive to details and had very quick communication. Really do appreciate when creators take the extra time to communicate and make sure we are on the same page!
★★★★★Lauren is awesome! We worked with her on our client, a high-profile celeb brand, and the content she turned in was great. She was very receptive to feedback and implemented it with perfection. Overall, extremely fast communication, a great collaborator and creator. I would definitely work with her again and highly recommend her to anyone looking for strong UGC!
★★★★★Lauren is super easy to work with and takes feedback very well. We've worked with her on two projects now and will likely be back for a third!
★★★★★Lauren was truly such a great UGC creator to work with. She was an absolute delight throughout the entire process, communicative, professional, and incredibly easy to collaborate with. She delivered her videos back to us quickly and stayed on top of timelines, which we really appreciated.
★★★★★Working with Lauren was an absolute pleasure!!! She has a natural onscreen presence that doesn't feel forced. She's one of the best creators to work with and we look forward to working with her again!!!
★★★★★Lauren was a pleasure to work with! She delivered high-quality content on time, followed our brief closely, and brought great energy. The communication was smooth and the final assets aligned perfectly with what we envisioned.
Lifestyle and product photography, shot and styled by me.
Usually 5–8 days from when the product arrives, depending on the content. If you have a launch or campaign date, tell me — timelines can be adjusted.
Yes — I take care of the full creative process from start to finish. If you already have ideas or guidelines, I'm happy to work with those and refine them for stronger performance.
Yes. Paid usage rights and whitelisting are licensed separately from the content itself, based on how long and where you'd like to run it. Tell me your plans and I'll put together options.
Yes — I take on both one-off projects and ongoing work. Many brands work with me monthly to keep content consistent and to keep testing new styles, hooks and angles.